Do your customers stay when things get hard — or only while it's easy?
Most businesses run on a leaky bucket: win new customers, quietly lose old ones. This 7-minute diagnostic shows whether your customers are transactions or relationships — and how exposed you are to churn, friction, and silence.
Find out whether your customers are loyal relationships or one-and-done buyers.
Score how you earn repeat business, loyalty, and referrals.
See your churn, relationship, and advocacy risk before customers quietly walk.
What we measure
Do you really know your customers — or just their orders?
Do customers come back, or is every sale a new hunt?
When something breaks, do they stay or walk?
Do customers recommend you on their own?
Do you show up before there's a problem?
Is the experience consistently excellent?
Your responses are private and shared only with your Vertex advisor.